Problem
One firm. Different services. Different reasons to search.
LeBeau & Associates offers much more than tax preparation. Strategic tax planning, bookkeeping, business advisory, tax help, and other services each bring people to the firm with different needs.
A single, general CPA presence couldn't clearly represent all of that. Each service needed its own place in the website, with content built around what potential clients were actually looking for and clear paths to take the next step.
Core challenge
Give each service a clear, discoverable place while keeping everything connected under one firm.
Architecture
Organized by how people actually look for help.
We built the site around distinct services and search intent, giving each major area of the firm its own focused page while connecting everything through a clear overall structure.
Site architecture
Services
- Core ServicesTax Preparation · Bookkeeping · Business Advisory
- Strategic Tax PlanningDedicated high-value service and consultation path
- Local SearchCPA Boise and Boise-focused search architecture
- Tax Help208 Tax Help as a dedicated entry point for tax-related needs
- Local layer
- Boise search targeting
- Content layer
- Blog and insights system
- Measurement layer
- Google Analytics · Search Console
Different needs lead to different entry points, all connected to the same firm.
Why each service has its own page
Someone looking for bookkeeping isn't necessarily looking for tax preparation or business advisory. Dedicated pages let each service answer its own questions, target its own search intent, and give visitors a clearer path forward.
Why local intent is explicit
LeBeau serves businesses and individuals in the Boise area, so location isn't treated as an afterthought. Pages like CPA Boise help connect the firm's expertise with the local searches potential clients are already making.
Why Strategic Tax Planning stands on its own
Strategic Tax Planning is a higher-value, more consultative service than a general tax inquiry. It needed its own message, supporting content, and a focused path from interest to a qualified consultation.
Why content is part of the architecture
The website isn't meant to stop growing at launch. Ongoing articles give LeBeau more opportunities to answer real tax and business questions, support its core services, and build search visibility over time.
Why measurement is built in
Google Analytics and Search Console give us visibility into how people find and use the site, so search performance, content, and conversion paths can be evaluated and improved over time.
Implementation
Service architecture
Dedicated pages for Strategic Tax Planning, Tax Preparation, Bookkeeping, Business Advisory, and other key services give each offering its own place in the site.
Local search
Boise-focused pages and content connect LeBeau's services with the local searches potential clients are making.
Content system
A dedicated blog gives LeBeau an ongoing way to publish useful tax and business content while supporting its core services in search.
Conversion
Strategic Tax Planning has its own consultation funnel, including a qualification form and a direct path to scheduling.
Analytics
Google Analytics tracks how visitors find and use the site, giving LeBeau real data about traffic, engagement, and conversions.
Search Console
Google Search Console tracks search visibility, indexing, and the queries bringing people to the website.
Outcome
A website built to support how LeBeau actually grows.
- Core services now have dedicated, discoverable destinations instead of competing for attention on general pages.
- Boise search intent is built directly into the site's structure and content.
- Strategic Tax Planning has a clear path from discovery to qualification to consultation.
- Ongoing content gives the site new opportunities to answer questions and build search visibility over time.
- Analytics and Search Console give us the data to see what's working and continue improving the site.