01
Discover
Start with what's already true — and what's already out there.
We learn the business, its audience, and its goals, then look at the existing digital presence the way a machine would: what information is available, where it lives, and whether it agrees with itself.
What happens
- Business, audience, and goals
- Existing website, content, and structure
- Business information published elsewhere
- Gaps, conflicts, and inconsistencies
Your part
- Share context about the business and access to what exists today.
Outcome
- A clear picture of the current presence and a list of what's missing or unclear.
02
Confirm
Make sure what we’re building on is actually true.
Discovering information is not the same as knowing it is true. Before important facts become part of the website’s structure, we review them with you — services, locations, identity, expertise, people, and the claims the site will make — and correct anything assumed, outdated, or incomplete.
What happens
- Services, locations, and service areas
- Business identity and key details
- Expertise, people, and important claims
- Facts that will feed the site, structured data, or content
Your part
- Review what we found and tell us what is accurate, what isn’t, and what should change.
Outcome
- A verified set of business facts we can structure and publish without guessing.
03
Structure
Decide what the website needs to say, and how it's organized.
We map services, locations, entities, relationships, and search intent into an intentional information architecture. Before anything becomes structure, we confirm the authoritative facts with you — names, services, service areas, credentials — so the foundation is accurate.
What happens
- Services, locations, and entities
- Relationships and search intent
- Information architecture and page map
- Confirmation of authoritative facts
Your part
- Review and confirm the business facts the site will be built on.
Outcome
- A confirmed, structured model of the business and the site architecture that expresses it.
04
Build
Design the experience and the architecture together.
The human-facing site and the machine-readable layer are built at the same time, from the same structure. Design, content, templates, schema, and metadata aren't separate phases handed between teams.
What happens
- Visual design and user experience
- Conversion paths
- Semantic, accessible front-end build
- Structured data and metadata in templates
Your part
- Review design and content at defined checkpoints.
Outcome
- A complete website, with its structured architecture built in.
05
Validate
Check it the way search and AI systems will.
Before launch we test what's easy to miss: whether pages are crawlable and indexable, whether structured data is valid, whether metadata and analytics are in place, and whether the site performs.
What happens
- Performance and accessibility
- Crawlability and indexability
- Metadata and structured data validation
- Analytics and Search Console setup
Your part
- Final review and launch approval.
Outcome
- A site verified as ready for people, search engines, and machine access.
06
Publish & Evolve
Launch, measure, and keep it current.
Search and AI discovery keep changing, and so does the business. After launch we measure, refine, and keep the site's information accurate as both evolve.
What happens
- Launch and indexing
- Measurement through analytics and Search Console
- Refinement based on what's learned
- Keeping business information current
Your part
- Tell us when something about the business changes.
Outcome
- A website that stays accurate and adaptable over time.